Smaller Indiana - Making people and ideas findable

Smaller Indiana

Making people and ideas findable

Marketing Groups on Smaller Indiana

Connect with other Smoosiers interested in marketing and advertising by joining any of these groups:

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Other Smoosiers interested in marketing.
Marketing-related events on Smaller Indiana.

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Welcome Smoosiers

Welcome to the Smaller Indiana Marketing page - beta version.

We are experimenting here and we could use your help and input. This page is intended to make it easier for Smaller Indiana members to find people, ideas and content related to marketing.

If you have suggestions to make this page more valuable, or if you would like to become a featured columnist on this page, please let us know via this quick survey form.

If you want your Smaller Indiana content to appear on this page, please be sure to "tag" your Smaller Indiana blogs, forum threads, photos and videos with the keyword: marketing.

Twitter users: if you want your tweets to be included in this stream on this page, be sure to use the following hashtag(s): #si and #marketing.

Latest Marketing Discussions

Discussions	Latest Activity
Brand Yourself And Your Message – Using Metaphors Start by understanding what a brand is why it should matter to you. Well a brand is simply an image that identity’s you, for example consider Dave Thomas’s, Wendy’s... Started by Paul Godines	today
Do you trust your customers on social media? Skittles gets hacked Fast Company - Last year Skittles tried a radical approach, reshaping its online presence such that the primary message came not from Skittles itself, or... Started by Pat Coyle	3 days ago
Marketing Professionals we need your help with a short Job Survey We are conducting a brief survey to analyze what occupies your time throughout the day. Your information will remain confidential and once the survey is complete, we will... Started by Chad Myers	5 days ago
Will you be following the Super Bowl on Twitter? NFL announces #SB44 Hash tag for Super Bowl The NFL has launched a page of aggregated tweets pertaining to Sunday's Super Bowl XLIV, and even designated an official hash tag... Started by Pat Coyle	on 02/03/2010
Why is Twitter worth your time? Want more followers on Twitter? Stop talking about yourself Y'know how people who constantly talk about themselves have a tough time making friends in real life? Turns out... Started by Pat Coyle	on 01/29/2010

Latest Marketing Blogs

Email Bridges Multiple Channels: EEC Conference Wrap-up

Last week,

… more

Your call to action should be a click

I get a lot of email promotions. Some are newsletters I have asked for, while some are spam from Indy Chamber members who have decided to subscribe me to their mailing lists against my will. In any case, one thing I notice about many of these email campaigns is that no matter how well-designed or appealing they are, they frequently miss the boat on the call to action.

For example, I of… more

In Defense of Indianapolis

I posted this on my Indiana music site www.musicalfamilytree.net but I think y'all Smoosiers would appreciate it as well. There are so many great things I didn't cover in the blog including Smaller Indiana but I figured I could at least get the ball rolling.

Go Colts!
Post and Comments on Musical Family Tree

There has been some… more

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Marketing Technology Blog

Super Bowl 44 Advertising – a 3 Star Year

Not only was it a tough year for the Colts, it was a tough year for Super Bowl advertising. I was watching Twitter during the Super Bowl and there was a ton of criticism on ‘pantless’ juvenile commercials. AdAge’s Bob Garfield does a great wrap up of Super Bowl advertising this year (click [...]Thanks for subscribing! download Doug's eBook on Blogging for SEO on us! more

Marketing, Advertising, and Branding Forum

Marketing Professionals we need your help with a short Job Survey

We are conducting a brief survey to analyze what occupies your time throughout the day. Your information will remain confidential and once the survey is complete, we will share the overall results with you. Please click on this link: http://tr.im/L9hM to complete the survey. Your participation is greatly appreciated. Please share this survey with your marketing...more

Can Starbucks ever become a "local" brand in Indiana?

One of The Onion's more memorable headlines was written way back in 1998: "New Starbucks Opens in Restroom of Existing Starbucks." It's funny because it may as well be true. There was a time when the ubiquitous green giant was opening new and identical outposts at a whiplash rate--the Seattle-based chain introduced 2,571 new locations in 2007 alone!But soon after...more

Creative ways of getting more numbers in the door for my fitness classes and boot camps?

I have been working my business for 9 months now. I have not spend a dime on any type of marketing other than word of mouth and flyers. Mind you I really have no money to play around with - I am looking for other ways, creatively to accomplish getting more numbers of people in the door. Those in my classes do love them and wish they could help but it seems even when I...more

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Brand Yourself And Your Message – Using Metaphors

Do you trust your customers on social media?

Marketing Professionals we need your help with a short Job Survey

Will you be following the Super Bowl on Twitter?

Why is Twitter worth your time?